Virtual Paul

Why Selling Your Own Product on Your Podcast is Easier (and More Profitable) Than You Think

Here’s the truth: if you’re podcasting and not selling your own product, you’re leaving money—and opportunity—on the table. Sure, sponsorships and affiliate deals can bring in some cash, but they’re not the goldmine you might think. Selling your own product? That’s where the real magic happens. And guess what? It’s probably easier than trying to sell someone else’s stuff. Let’s break it down.

The Problem with Selling Other People’s Products

When you sell someone else’s product—whether it’s through sponsorships, affiliate links, or ads—you’re playing by their rules. You’re relying on their branding, their messaging, and their ability to deliver. And let’s be honest, you’re only getting a slice of the pie. A small slice. Like, “barely covers your hosting fees” small.

Plus, selling someone else’s product often feels disconnected. Your audience didn’t come to your podcast to hear about some random mattress or meal kit. They came for you. Your voice. Your expertise. Your unique perspective. When you sell your own product, you’re giving them exactly what they came for—and that’s powerful.

Why Selling Your Own Product is Easier

Here’s why selling your own product on your podcast is not only easier but also way more effective:

You Know Your Audience: You’ve built a relationship with your listeners. You know their pain points, their needs, and their desires. That gives you a massive advantage when creating and selling a product tailored specifically for them.
You Control the Message: When it’s your product, you’re in charge. You can craft the perfect pitch, highlight the benefits, and address objections—all in your own voice. No awkward ad reads. No forced enthusiasm. Just authentic, genuine promotion.
It’s Seamlessly Integrated: Selling your own product doesn’t feel like an interruption—it feels like a natural extension of your content. Your audience already trusts you, so when you recommend something you’ve created, they’re far more likely to buy.

Why Selling Your Own Product is More Profitable

Let’s talk numbers. When you sell someone else’s product, you’re typically earning a commission—maybe 10%, 20%, if you’re lucky. But when you sell your own product, you keep 100% of the profits. That’s a game-changer.

Think about it. If you’re promoting a $50 product as an affiliate and earning a 20% commission, you’re making $10 per sale. But if you’re selling your own $50 product, that’s $50 in your pocket. Sell 10 of those, and you’ve made $500 instead of $100. See the difference?

And it doesn’t have to be a physical product. Digital products like eBooks, courses, or memberships have low overhead and high profit margins. Even better, they’re scalable. Sell one, sell 1,000—the effort is the same.

How to Get Started

If you’re ready to start selling your own product on your podcast, here’s how to make it happen:

Identify Your Audience’s Needs: What problems are they trying to solve? What questions do they have? Create a product that addresses those needs.
Start Small: You don’t need to launch a massive course or a complex product right out of the gate. Start with something simple, like an eBook or a downloadable guide.
Promote Authentically: Talk about your product naturally within your episodes. Share your story, explain why you created it, and highlight the value it provides.
Make It Easy to Buy: Include clear calls to action and make the purchasing process as simple as possible. The fewer barriers, the better.

The Bottom Line

Selling your own product on your podcast isn’t just easier—it’s smarter. It’s more profitable, more authentic, and more aligned with your audience’s needs. So stop giving away your platform to promote someone else’s brand. Start building your own. Your audience—and your bank account—will thank you.

At The Podcast Partnership, we help podcasters like you turn their shows into powerful business tools. Ready to start selling your own product and maximizing your podcast’s potential? Let’s chat.