Let’s clear the air: the future of RSS has nothing to do with the future of your podcast. I know, that might sound like heresy in some podcasting circles, but it’s the truth. And it ties directly to one of my Laws of Podcasting: “It’s a Show—Not a Podcast.” Here’s the deal: your audience doesn’t care about RSS. They don’t care about the tech behind your show. They care about your content, your message, and the value you bring to their lives. Period.
Here’s what I mean when I say “It’s a Show—Not a Podcast.” Half the world doesn’t even know what a podcast is. The other half? They don’t care that your content is delivered via RSS. They care that it’s compelling, valuable, and easy to access. Your job isn’t to promote the technology—it’s to promote the content. The show. The experience. That’s what matters.
RSS is just a delivery mechanism. It’s the plumbing, not the water. And while plumbing is important, it’s not what your audience is thirsty for. They’re thirsty for your voice, your perspective, your unique take on the world. That’s what keeps them coming back—not the tech that delivers it.
Let’s break it down. RSS has been the backbone of podcasting since the beginning, and it’s not going anywhere anytime soon. But here’s the thing: the future of podcasting isn’t tied to RSS. It’s tied to you. Your content. Your ability to connect with your audience. Here’s why:
If you’re worried about the future of RSS, stop. Instead, focus on what you can control: creating a show that resonates with your audience. Here’s how:
The future of your podcast isn’t about RSS. It’s about your ability to create a show that connects, inspires, and delivers value. So stop worrying about the tech and start focusing on what really matters: your audience, your content, and your impact. Because at the end of the day, it’s not about how your show is delivered—it’s about the difference it makes.
At The Podcast Partnership, we help podcasters like you create shows that stand the test of time—regardless of the tech behind them. Ready to future-proof your podcast? Let’s chat.